21 Conduit St

Forget everything you already knew about lavender! Jovoy’s new fragrance, “21 Conduit St”, revisits a great classic of English perfumery while giving it a new, intriguing and decidedly modern twist. Whether the memory conjures dried flowers from Norfolk tucked into ornate sachets, or the fragrance of a bottle of authentic British Eau de Cologne, lavender is to English perfumery what scones are to teatime. The result of a creative tandem, 21 Conduit St gives the scent of lavender a singular brightness. The accord comes from a formula by Oli Marlow, whose fascination with this aromatic note goes back to his childhood. He dreamt of giving it greater contrast, making it more multi-facetted, upping the tangy, fruity freshness and warming it through with resinous notes. It’s also a lavender cloaked in the freshness of citrus and the fruity notes of fir balsam, whose candied accents evoke a tantalisingly soft amaretto accord, balanced by a mysterious, shadowy, woody facet. Sleek, intense, and daring, 21 Conduit St radiates English elegance tinged with a dash of impertinence that gives it all its charm. A signature perfume that beckons you back, again and again. A gentlemanly masterpiece that men will love - and women won’t be able to get enough of.