No 167 Smokey Gourmand

The next drop in our Viral Gourmands collection is here—and it’s already giving TikTok everything it wants. No. 167 Smoky Gourmand is our molecule-for-molecule dupe of Phlur’s cult favorite, reimagined in the MIIMMIIC lab. Creamy, addictive vanilla collides with wisps of smoked woods and dark amber for a sweet-but-mysterious scent that feels equal parts cozy and dangerous. It’s the fragrance equivalent of a viral sound—you smell it once and suddenly it’s everywhere, impossible to get out of your head.