Scentuary
Juicy Couture

Viva La Juicy Elixir

Introducing Viva La Juicy Elixir, our new take on the original Viva La Juicy fragrance—intensified
EAU DE PARFUMFEMININE2026
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Introducing Viva La Juicy Elixir, our new take on the original Viva La Juicy fragrance—intensified. Viva La Juicy Elixir is crafted for the woman who lives confidently, dares to dream and embodies the essence of fearless femininity. The irresistible Floral Amber Gourmand scent is even more addictive and longer lasting, an ode to the iconic Viva La Juicy fragrance. This is Viva La Juicy Elixir, the new, intense perfume for women by Juicy Couture. Viva La Juicy Elixir by Juicy Couture opens with a burst of Wild Berries Coulis, bright Mandarin and lush Gardenia. The heart reveals an intoxicating, intense core of Jasmine Sambac Absolute, alluring Jasmin Grandiflorum and sweet Brown Sugar. The smooth dry down of warm Tonka Bean, creamy Sandalwood, Benzoin and Musk create a rich, long-lasting finish.

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The pyramid

TopOpening0–15 min
MandarinBergamotPeach
HeartMiddle15 min – 2h
PeonyJasmineTuberoseTonka BeanSandalwoodGardeniaJasmineMandarinMuskBenzoinAmber
BaseDrydown2h – all day
SandalwoodAmberVanillaMusk

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