Moschino, I Love Love

About the Brand Founded in 1983 in Milan, Moschino is not just a fashion house; it's a celebration of wild humor, irony, and impeccable craftsmanship that transcends seasons. Franco Moschino once remarked that fashion design is a "superficial, stupid job" and that the social-psychological aspect is more interesting. This philosophy is woven into every thread and fragrance bottle of Moschino. The brand's designs, known for their kookiness, often feature hats adorned with cuddly teddy bears and jackets embroidered with cheeky statements like 'Waist of Money.' Under the creative direction of the maverick designer Jeremy Scott since 2013, Moschino continues to be a pioneer in blending elegance with irreverence. The spirit of Surrealism and the founder's enthusiasm shine through in every creation. In the fragrance realm, Moschino's offerings are as tongue-in-cheek as their fashion designs. The iconic 'I Am Not A Toy' perfume, housed in a teddy bear bottle, became an instant sensation, setting the tone for fragrance bottles that are as playful as they are chic. From the crystal-themed Toy 2 to the smile-inducing Fresh Couture collection disguised as cleaning spray bottles, Moschino fragrances blend humor with the seriousness expected of a luxury brand.